Mission​

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The Smiley Wine label was designed to capture the rebellious, experimental spirit of the wine itself—playful yet deeply rooted in the Swartland’s winemaking heritage. The goal was to create a visual identity that feels as bold, unconventional, and layered as the wines inside.

 

Read more about this wine project here.

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Impact​

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• Storytelling Through Design – Illustrated a label that reflects the wine’s free-spirited and evolving nature.

• Distinctive Branding – Created a standout aesthetic that embodies the brand’s quirky, experimental ethos.

• Memorable Visual Identity – Developed an instantly recognizable label that resonates with wine enthusiasts.

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My services

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• Label Concept & Illustration – Crafted an expressive, art-driven design reflecting the wine’s character.

• Brand Identity Development – Helped shape a cohesive and unique brand presence.