Mission​

​

Legal and security compliance questions can slow down sales momentum. The Root Legal Whitepaper was designed to provide a standardised, self-serve document that answers key client inquiries upfront—reducing the need for extensive back-and-forth and keeping deals moving forward.

​

My goal was to create a clear, professional, and easily shareable resource that enables sales teams to efficiently address client concerns while minimizing internal resource strain.

​

Impact​

​

• Faster Sales Cycles – Reduces back-and-forth in early discussions.

• Self-Serve Compliance – Clients get instant access to key legal details.

• Reduced Internal Load – Limits time spent answering repetitive DD questions.

• Sales-Ready Collateral – A polished, downloadable document for client engagements.

• Consistent & Trusted – Ensures all teams present aligned, up-to-date information.

​

My services

​

• Content Structuring – Organized legal and compliance info into a clear, digestible format.

• Sales Enablement – Tailored the document for seamless use in client conversations.

• Branding & Visual Design – Applied Root’s branding for a polished, professional look.

• Cross-Team Collaboration – Worked with legal, compliance, and sales teams to refine content.